Slowly, led by the first group of digital natives like Upworthy and Medium, which measure traffic by time-on-site, and the Financial Times, which began selling ads based on attention last year, traditional journalists have been adjusting to what a change in Web metrics might mean.
My top five (in order of importance):
- Know that the most important part of data journalism is… journalism. Reporting. In other words, you know how to report a story, you understand how to treat data as a source. You know how to pick up a phone, and not just assume that everything you get in data form (especially government data) is complete and accurate.
- You have at least basic data skills — meaning, you know your way around a spreadsheet. You can figure out for yourself how to import data, and do something with it. You also understand the basics of data analysis: rates, ratios, sums, averages, medians, and how to use them.
- You have command of more advanced data analysis skills, such as GIS, basic statistics, advanced SQL, etc. You also may know some basic programming techniques (using the language of your choice… Python, Perl, Ruby. ILENE.. shoot, even .NET) to scrape the web, get and clean data.
- You have some skills with a web framework (Django, Rails, Grails) in order to enhance your reporting online through data-driven applications that you create from scratch and host.