During the last 20 years, almost every communication business, channel and practice has been dramatically subverted by the digital deluge. We live today in a world where Telcos are content providers, an online shop produces TV series, newspapers are no longer in paper, TV is increasingly more downloaded and streamed than broadcasted and radio… well, radio is mostly still there, just as it was 20 years ago. The only unscathed survivor of the digital media apocalypse that has dethroned kings and built new behemoths. At least until now.
For some reason, podcasting has never been much of a threat to traditional radio stations, despite the hype about ten years ago. Actually, if you think about it, there are a few reasons: